Great-West Financial Empower Retirement

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Senior Associate Copywriter

Senior Associate Copywriter

Job ID 
# Positions 
US-CO-Denver (DTC)
Posted Date 

More information about this job

Position Highlights

Be Bold Be Brilliant


Would you like to be a part of one of America's leading financial services firms? Great-West Financial is the nation’s second largest insurer in sales of individual life insurance through banks. We also offer annuity and executive benefits products. Under Empower Retirement, we provide employer sponsored retirement plans as the nation’s second largest retirement plan provider.


Our over 5,000 associates across 40 locations across the country provide world class service to:


30,000+ employer sponsored retirement plans

8 million+ employees participating in their employer-sponsored retirement plan

467,700+ individual life insurance and annuity accounts

$460 billion+ total assets under administration


The Copy Writer, needs a flair for partnering to translate inputs into impeccably organized and well- conceived creative solutions. To do so, the writer collaborates with colleagues in Brand + Creative(account managers, creative directors, designers, UX designers), partners in shared service group (traffic managers, web developers), and marketing managers in business units. The writer is charged with creating new content from concept through deployment. The writer leads or participates in brainstorming sessions to generate ideas, researches content, organizes content, and writes branded copy based on an agreed-upon strategy. Key content outputs include: Print Ads, direct mail, marketing collateral, web sites from small to large scale, “apps,” mobile platforms, display ads, e-mails, and video scripts and storyboards.

Primary Responsibilities

- Develops concepts and writes copy for advertising and marketing campaigns within an agency.

- May also develop copy for internal and external promotional materials within a corporation.

- Prepare advanced materials, such as scripts for broadcast, print or web projects, annual reports, executive speeches, direct mailers, mail-order catalogs, print-ads, sectional inserts, departmental handbooks, sales scripts and local newspaper advertisements.


  • Financial services marketing experience with a focus on writing, editing, and creative development for digital and traditional channels.
  • Bachelor’s degree with a focus in Journalism, Advertising, Communications, Marketing, Business, Economics or equivalent required • Ability to write about complex concepts in an interesting and engaging style—copy must be clear, concise and compelling
  • Experience in producing digital content for marketing communications; this includes product/service/capability copy for web sites, online/offline advertisements, articles, infographics, navigational copy, email campaigns, and scripts for videos.

Working Conditions / Physical Requirements:
Normal Office Working Conditions


The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not intended to be an exhaustive list of responsibilities, duties and skills.



About Great-West Financial

At Great-West Financial® and Empower Retirement, our more than 5,000 associates are dedicated to helping customers secure their financial futures. We offer a range of retirement savings products, life insurance, annuities and investment services from offices across the country. If you’re interested in joining a company that enjoys a record of strong performance and is rich in history yet innovative, bold and transformative, then our organization is an outstanding place for you to grow and succeed. We’re an equal opportunity employer dedicated to workforce diversity. We’re also committed to providing a drug-free workplace.

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