Great-West Financial Empower Retirement

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Retirement Product Marketing Director

Retirement Product Marketing Director

Job ID 
# Positions 
US-CO-Denver (DTC)
Posted Date 

More information about this job

Position Highlights

The Director, Retirement Product Marketing, is responsible for creating the Empower value proposition and brand story, including oversight of the development and implementation of promotion and sales systems/marketing materials. Critical audiences include retirement plan sponsors, consultants, and advisors. This position reports directly to the VP of Advisor, Sponsor, and Investment Marketing. The success measure of this role is tightly aligned to achievement of sales goals; the role will partner with other marketing professionals and be supported by our internal advertising agency.

Primary Responsibilities

• Identify key provider selection priorities for plan sponsors, advisors and consultants, based on market segment
• Partner closely with Product Development, Sales, and Service teams for opportunities to innovate and redefine product offer
• Establish a market-leading narrative, value proposition, and messaging, including support of thought leadership content
• Translate key initiatives to support both Core and Large/Mega/Not-for-Profit market segments
• Create compelling packaging programs with a focus on digital execution
• Seek data analytics and develop case studies to validate results and support sales
• Develop sophisticated, cost-effective multi-media selling systems; train sales teams on their effective use
• Measure effectiveness across a variety of dimensions to continuously refine the selling system
• Participate in sales presentations and site visits; limited travel required
• Evaluate and manage return on marketing investment


7-10 years of product/marketing management, preferably in Retirement services or related industries

FINRA License 6 and 63 within 90 days of hire
Understanding of competitive marketplace
Familiarity with the latest marketing trends and technologies
Strategic planning skills
Excellent written and verbal communication skills
Attention to visual and design elements
Strong research and analytical skills
Excellent project management skills
Ability to operate effectively in a matrixed environment
Innovative and creative mind

About Great-West Financial

At Great-West Financial® and Empower Retirement, our more than 4,600 associates are dedicated to helping customers secure their financial futures. We offer a range of retirement savings products, life insurance, annuities and investment services from offices across the country. If you’re interested in joining a company that enjoys a record of strong performance and is rich in history yet innovative, bold and transformative, then our organization is an outstanding place for you to grow and succeed. We’re an equal opportunity employer dedicated to workforce diversity. We’re also committed to providing a drug-free workplace.

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