This role leads all aspects of web analytics for all Empower and Great West Financial websites. The Senior Marketing Associate - Web Analytics is responsible for analytics planning and strategy, overseeing the planning and implementation of website tagging in support of analytics, delivering a suite of dashboards, recurring reports ad hoc analyses, and drawing actionable insights from analytics in order to guide decision making and maximize budget and impact. They will educate stakeholders on analytics best practices, and advocate for the importance of data driven decision making. The efforts of this role will lead to increased website utilization, efficiency and a greater ROI for website and lead generation activities. This role reports to the AVP Marketing Effectiveness. #LI-ME1
At Great-West Financial® and Empower Retirement, our more than 5,700 global associates are dedicated to helping customers secure their financial futures. We offer a range of retirement savings products, life insurance, annuities and investment services from offices across the country. If you’re interested in joining a company that enjoys a record of strong performance and is rich in history yet innovative, bold and transformative, then our organization is an outstanding place for you to grow and succeed. We’re an equal opportunity employer dedicated to workforce diversity. We’re also committed to providing a drug-free workplace.
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