Great-West Financial Empower Retirement

Senior Associate Marketing Web Analytics

US-CO-Denver (DTC) | US-KS-Overland Park
1 month ago
Job ID
14845
# Positions
1
Category
Marketing

Position Highlights

This role leads all aspects of web analytics for all Empower and Great West Financial websites. The Senior Marketing Associate - Web Analytics is responsible for analytics planning and strategy, overseeing the planning and implementation of website tagging in support of analytics, delivering a suite of dashboards, recurring reports ad hoc analyses, and drawing actionable insights from analytics in order to guide decision making and maximize budget and impact. They will educate stakeholders on analytics best practices, and advocate for the importance of data driven decision making. The efforts of this role will lead to increased website utilization, efficiency and a greater ROI for website and lead generation activities. This role reports to the AVP Marketing Effectiveness.

 

Primary Responsibilities

  • Manage Google Analytics properties
    • Validating data flowing in correctly
    • User management
    • View management
    • Reporting
  • Tag Management using Google Tag Manager
    • Manage tags across all web properties
    • Work with development teams to ensure tags placed on existing / new web properties and landing pages properly.
    • Debug and Validate tags firing correctly and data capture / pass through working properly.
  • Google Cloud and Google Big Query
    • Manage user account / access to Big Query through Google Cloud IAM service
    • Manage Google Analytics data in Big Query
      • Run queries
      • Create data tables
      • Manage linking of Google Analytics properties when applicable
  • Deep understanding of Google Analytics including tagging and usage of custom variables, custom dimensions, and custom metrics for measurement
  • Deep understanding of Google Tag Manager including event driven tagging, custom HTML (javascript) tagging.
  • Familiarity with Google Big Query platform writing/saving queries, creating data sets and custom tables
  • SQL query writing including joins, unions, and sub-queries to extract data from relational and non-relational data sets
  • Javascript programming knowledge. Able to write code to assist in data collection for Google Analytics.  Debugging and troubleshooting existing code.  Able to extract data from DOM elements.
  • HTML, CSS knowledge. Able to read page source to find identifiers for html elements based on element or css attributes for tracking through Google Tag Manager
  • Tableau or other reporting toolkit

Qualifications

  • Bachelors degree, preferably in an analytical discipline
  • 3-5 years of experience in an analytics focused role
  • Strong technical skills in web analytics and tag management
  • Proficiency in Google Analytics required
  • Experience with tag management systems such as Google Tag Manager
  • Ability to interpret data and analyze results to generate insights
  • Experience with A/B and multivariate testing a plus
  • Excel / data management skills.
  • Excellent communication skills and proven ability to collaborate effectively with business teams and developers
  • Working Conditions/Physical Requirements:
  • Normal Office Working Conditions

#DI

About Great-West Financial

At Great-West Financial® and Empower Retirement, our more than 5,700 global associates are dedicated to helping customers secure their financial futures. We offer a range of retirement savings products, life insurance, annuities and investment services from offices across the country. If you’re interested in joining a company that enjoys a record of strong performance and is rich in history yet innovative, bold and transformative, then our organization is an outstanding place for you to grow and succeed. We’re an equal opportunity employer dedicated to workforce diversity. We’re also committed to providing a drug-free workplace.

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