The Sales Proposal Content Writer, Senior Marketing Manager is an individual contributor leadership position responsible for the development of sales and product messaging for prospective clients, including the review and approval of related communications. This individual is responsible for continuously refreshing current materials and developing well-crafted responses that differentiate the Empower offer, consistent with our value proposition and product functionality. As an experienced marketing writer, this individual will collaborate with individuals at all levels of the organization and, as necessary, with key external partners including consultants, clients and prospects. The ideal candidate should have strong copywriting skills and a sense for the buying criteria of retirement plan sponsors. Given Empower’s reputation for innovation, this individual should possess an appreciation for new thinking and a persuasive writing.
The role reports directly to the VP Advisor, Sponsor and Investment Marketing with dotted line to the Creative Director responsible for Empower sales support. Success in the role requires excellent creative and technical writing skills plus well developed positioning expertise.
Working Conditions/Physical Requirements:
Normal Office Working Conditions
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not intended to be an exhaustive list of
responsibilities, duties and skills.
At Great-West Financial® and Empower Retirement, our more than 4,600 associates are dedicated to helping customers secure their financial futures. We offer a range of retirement savings products, life insurance, annuities and investment services from offices across the country. If you’re interested in joining a company that enjoys a record of strong performance and is rich in history yet innovative, bold and transformative, then our organization is an outstanding place for you to grow and succeed. We’re an equal opportunity employer dedicated to workforce diversity. We’re also committed to providing a drug-free workplace.
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