Great-West Financial Empower Retirement

Sales Proposal Writer - Senior Marketing Manager

US-CO-Denver (DTC)
1 month ago
Job ID
# Positions

Position Highlights

The Sales Proposal Content Writer, Senior Marketing Manager is an individual contributor leadership position responsible for the development of sales and product messaging for prospective clients, including the review and approval of related communications.  This individual is responsible for continuously refreshing current materials and developing well-crafted responses that differentiate the Empower offer, consistent with our value proposition and product functionality. As an experienced marketing writer, this individual will collaborate with individuals at all levels of the organization and, as necessary, with key external partners including consultants, clients and prospects.  The ideal candidate should have strong copywriting skills and a sense for the buying criteria of retirement plan sponsors.  Given Empower’s reputation for innovation, this individual should possess an appreciation for new thinking and a persuasive writing. 


The role reports directly to the VP Advisor, Sponsor and Investment Marketing with dotted line to the Creative Director responsible for Empower sales support.  Success in the role requires excellent creative and technical writing skills plus well developed positioning expertise.

Primary Responsibilities

  • Creates compelling and impactful content that properly messages firm and product capabilities and competitive advantages
  • Updates sales responses used in proposals to ensure answers are consistent with brand, story and product.
  • Reviews and approves sales communications related to proposals,
  • Assists in the pre-sale vetting process, partnering with sales teams to author executive summaries and answers tailored to specific, significant prospects, as needed
  • Partners closely with product and acquisition marketing to ensure new and existing feature/functionality is reflected accurately
  • Collaborates with key business partners company-wide to remain apprised of firm/product developments and to improve or refresh content
  • Seeks opportunities to add value, enhance processes/procedures, improve content, etc. with the RFP management team
  • Builds and maintains relationships with Subject Matter Experts across the firm to facilitate strong partnership during the proposal development process
  • Oversees and completes data analysis. Regularly interacts with Sales personnel to coordinate and execute strategy


  • 10+ years of writing experience including technical and creative writing
  • Financial Services experience preferred
  • Advertising copywriting experience preferred
  • Ability to understand and bring alive various brand voices
  • Highly developed positioning skills
  • Excellent verbal communication skills
  • Excellent project management skills
  • Ability to operate effectively in a matrixed environment
  • Innovative and creative mind
  • Familiarity with the latest marketing trends


Working Conditions/Physical Requirements:

Normal Office Working Conditions


Disclaimer:  The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job.  They are not intended to be an exhaustive list of

responsibilities, duties and skills.

About Great-West Financial

At Great-West Financial® and Empower Retirement, our more than 4,600 associates are dedicated to helping customers secure their financial futures. We offer a range of retirement savings products, life insurance, annuities and investment services from offices across the country. If you’re interested in joining a company that enjoys a record of strong performance and is rich in history yet innovative, bold and transformative, then our organization is an outstanding place for you to grow and succeed. We’re an equal opportunity employer dedicated to workforce diversity. We’re also committed to providing a drug-free workplace.


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