Great-West Financial Empower Retirement

Salesforce Marketing Cloud Administrator

Location US-CO-Denver (DTC) | US-MA-Andover
Posted Date 2 weeks ago(3/1/2018 4:35 PM)
Job ID
# Positions
Financial Services

Position Highlights

Role serves as a strong, hands-on technology leader on the Salesforce team.  Responsible to help shape our next generation application platform.   Primary focus is on integration of the Marketing Cloud to the Sales Cloud to bring visibility of campaign results to our sales and service teams.

#LI-MO1 #LI-Empower

Primary Responsibilities

  • Utilize Salesforce Marketing Cloud to create journeys using Journey Builder and sync data from Salesforce CRM to Marketing Cloud and back.
  • Develop and document efficiencies in current and future processes.
  • Enable the business teams to create campaign member lists and support marketing with campaign templates
  • Manage third party lead sources, (Firm Lists, 3rd party vendors) within Salesforce. Ensure that these lead sources aren’t just uploaded but that this data is leveraged to refresh Salesforce  (ensuring data integrity).
  • Implement and support sales email campaigns directly from Salesforce Sales/Service cloud
  • Work with IT and marketing to update campaign preference center within Salesforce for business areas
  • Provide suggestions for marketing automation processes and campaign management
  • Provide technical subject matter expertise and marketing cloud data management
  • Provide support to corporate marketing team and business


  • 6-8+ years of Salesforce Sales Cloud experience with 3-5 years of experience on Salesforce Marketing Cloud
  • Experience with and understanding of Journeys/Journey Builder
  • Understands lead conversion and management process
  • Experience creating and running Marketing/Campaign reporting and metrics
  • Repeatable experience designing and creating the underlying data structure and data flows to support Cloud implementation
  • Familiarity with loading millions of rows into data extensions, either via FTP or API
  • Understanding of Apex/VisualForce Development.
  • Experience integrating Sales Cloud with Marketing Cloud.
  • Active administration of one or more Salesforce Clouds
  • Understands data modeling, and data migration using Salesforce APIs to/from an existing data warehouse.
  • Understands and can implement connections between Marketing Cloud and Sales Cloud using Salesforce Connector.
  • JavaScript, JSON, and HTML
  • SOQL knowledge, Salesfroce APIs and hands-on experience integration with ERP, a plus
  • BS in Computer Science, or equivalent combination of education/experience.
  • Graduate degree is a plus.
  • Experience with Microservice or other distributed architectures using Java and Spring, a plus.
  • Experience with cloud solutions and migrations, AWS.
  • Strong understanding of application security standards and practices.
  • Knowledge and experience in configuring Salesforce Sales and Marketing Cloud.



  • Salesforce Admin certification
  • Experience with Salesforce Communities is nice to have.
  • WAVE Analytics experience, a plus
  • Salesforce Marketing Cloud Social Specialist and/or Email Specialist Certification
  • Sales Cloud Consultant, a plus
  • Salesforce Developer Certification a plus


Disclaimer: The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not intended to be an exhaustive list of responsibilities, duties and skills.

About Great-West Financial

At Great-West Financial® and Empower Retirement, our more than 5,700 global associates are dedicated to helping customers secure their financial futures. We offer a range of retirement savings products, life insurance, annuities and investment services from offices across the country. If you’re interested in joining a company that enjoys a record of strong performance and is rich in history yet innovative, bold and transformative, then our organization is an outstanding place for you to grow and succeed. We’re an equal opportunity employer dedicated to workforce diversity. We’re also committed to providing a drug-free workplace.


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