Great-West Financial Empower Retirement

Marketing Manager - Promotions

US-CO-Denver (DTC)
2 weeks ago
Job ID
# Positions

Position Highlights

Great-West is committed to building its presence with distributors and advisors who offer retirement products. This role will be responsible for creating plans and executing programs that enable Great-West to build its brand among financial advisors and distributors.  The position will report to Vice President, and Head of Individual Markets marketing. He/she will partner closely with sales, distribution and marketing leadership to develop and execute a promotions strategy that will help our wholesalers build strong relationships with financial advisors and generate sales.

Primary Responsibilities

  • Primary marketing point of contact and subject matter expert for creating and executing an integrated promotions plan that includes campaign management, direct mail, and digital/email campaigns.
  • Build and execute an activation strategy to establish a strong presence in financial distribution and industry events.
  • Design and implement Great-West and Empower events 
  • Build a marketing plan and calendar for product campaigns
  • Promote thought leadership and value-add content to distributors and advisors.
  • Build product and promotion strategy to distribution partners and advisors.
  • Create best in class thought leadership presentations and digital properties working closely with internal creative agency and business partners.
  • Partner with internal creative agency and analytics team to track and measure all promotional activities to improve and enhance promotional efforts.


  • Bachelor’s Degree required. Degree in Marketing or other related field preferred.
  • 10+ years of relevant work experience: Marketing, management and sales, preferably in financial or retirement services or related industries.
  • FINRA License 6 and 63 within 90 days of hire
  • 5 or more years of experience driving and implementing successful brand and promotions strategies and programs for large and complex organizations
  • Experience in the area of creating and implementing marketing plans for B2B businesses.
  • Proven project management and strategic planning skills
  • Excellent analytical and problem solving abilities
  • Ability to prioritize and execute tasks in a high-pressure environment
  • Proven experience developing marketing tools and activation in an asset management, financial planning and/or life insurance firm from start-to-finish is highly desirable. If background is not from Financial Services, ability to learn financial products quickly is a must
  • Highly motivated self-starter who can thrive with minimal supervision
  • High competency in Outlook, PowerPoint, Word and Excel.

Working Conditions/Physical Requirements

Normal Office Working Conditions


The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job.  They are not intended to be an exhaustive list of responsibilities, duties and skills

About Great-West Financial

At Great-West Financial® and Empower Retirement, our more than 5,700 global associates are dedicated to helping customers secure their financial futures. We offer a range of retirement savings products, life insurance, annuities and investment services from offices across the country. If you’re interested in joining a company that enjoys a record of strong performance and is rich in history yet innovative, bold and transformative, then our organization is an outstanding place for you to grow and succeed. We’re an equal opportunity employer dedicated to workforce diversity. We’re also committed to providing a drug-free workplace.


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