Great-West Financial Empower Retirement

  • Customer Acquisition Marketing Manager - Retirement Solutions Group

    Location US-CO-Denver (DTC) | US-KS-Overland Park | US-MA-Boston
    Posted Date 2 months ago(9/13/2018 11:14 AM)
    Job ID
    # Positions
  • Position Highlights

    The Customer Acquisition Marketing Manager – RSG develops integrated marketing campaigns that generate leads and increase sales effectiveness for the Retirement Solutions Group (RSG). This role requires skills in campaign management, email & digital marketing, marketing automation, and project management to seamlessly and accurately deliver materials which ultimately result in more leads and higher sales.

    Primary Responsibilities

    • Oversees analysis and evolution of current lead generation activities and helps design new ones.
    • Develops and executes B2C marketing campaigns that deliver high-quality leads in support of RSG’s roll-in and rollover business objectives.
    • Leverages data-driven marketing automation platforms to optimize targeting, messaging, and results of marketing campaigns
    • Tracks, analyzes, and shares campaign results with internal stakeholders
    • Creates high-quality content that best positions the RSG story to multiple audiences, including retirement plan participants, sponsors, advisors and internal business partners.
    • Works closely with the agency to create Empower-branded collateral and campaigns.
    • Becomes a subject matter expert on the RSG offering and is able to interface with clients, intermediaries and internal teams.
    • Guides content through the approval pipeline (compliance, legal, etc.).
    • Applies best practices and innovation in all materials and collateral.
    • Establishes trusted and positive working relationships with marketing team and internal stakeholders.
    • Excels at delivering service and consultative input to achieve goals.
    • Complies with FINRA and other regulatory requirements in content, disclosures and delivery methods.
    • Provides fair, candid and constructive feedback when appropriate.
    • Understands regulatory requirements and timeframes and stays abreast of changes or updates.
    • Supports team members, volunteers to help; shows initiative and positively impacts team dynamics and morale.


    What You Bring to the Role

    • Bachelor's Degree in Marketing, Business, Journalism, Communications or relevant field or equivalent combination of five years of work and experience.
    • 5 or more years’ experience developing B2C marketing campaigns that generate leads to sales teams, with a proven track record of success – including through email, digital content & social media
    • Expertise in campaign development, segmentation, personalization, A/B and multivariate testing, and lead nurture. 
    • Experience using marketing automation platforms for campaign implementation, testing, optimization and integration with sales CRM tools
    • An understanding of how to modify messaging for multi-channel delivery (print, email, online, etc.)
    • Computer literacy required. Working knowledge of PC environment and high competency in Microsoft Office Suite and aptitude to quickly learn other systems/software.
    • Handles data and spreadsheets with ease, speed, accuracy and precision.
    • Analytical – can systematically gather relevant information, interprets various types of data and applies logic to solving problems. Can effectively analyze data to support decision making.
    • Adaptable to a fluid work environment and spikes in workload.
    • Strong partnership skills with an ability to work collaboratively within a team and develop solid working partnerships with peers and colleagues.
    • Project management and organizational skills required. Attention to detail and accuracy a must.
    • Follows process and procedure and makes recommendations on improvements to close gaps, shorten turn times or improve outcomes.
    • Ability to handle confidential information in a sensitive manner.
    • Self-directed – Can operate with little direction and successfully achieves goals and objectives while in an autonomous environment.
    • Demonstrated leadership skills and ambition.
    • Must reside in Denver, Kansas City, or Boston area.
    • Occasional travel possible.

    Preferred Qualifications

    • Knowledge of financial industry, mutual funds industry, retirement plans or IRAs
    • Additional education, training or work experience in a relevant field such as marketing, sales, investor relations, or finance
    • Financial services certifications

    Additional Requirements for the Role

    • FINRA 6 permitted within corporate-established timelines.
      FINRA fingerprinting

    About Great-West Financial

    At Great-West Financial® and Empower Retirement, our more than 5,700 global associates are dedicated to helping customers secure their financial futures. We offer a range of retirement savings products, life insurance, annuities and investment services from offices across the country. If you’re interested in joining a company that enjoys a record of strong performance and is rich in history yet innovative, bold and transformative, then our organization is an outstanding place for you to grow and succeed. We’re an equal opportunity employer dedicated to workforce diversity. We’re also committed to providing a drug-free workplace.


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